eCommerce Development and Business Dynamics

The number of Internet users are burgeoning rapidly throughout the globe. While in the developed nations, it has already reach a saturation level, in growing economies like India, internet penetration is becoming stronger. Internet grew as an empowerment for common people and a massive business platform for enterprises. Among numerous trends that internet brought among people, eCommerce emerged as a massive disruption in business dynamics and in lifestyle of commoners. It brought the lavishness of shopping right at the clicks on the computer or taps on mobile devices, while, products as well as services reach the doorsteps.

eCommerce has become a proven profitable venture with considerably low investment and high profit. However, the profit part is dependent of several factors. It can become a complex business to handle, as it involves many critical operations right from accumulation of products, delivery, customer services to maintenance of technology, massive human resources, and warehouses. Only a seamless tandem in all these operations can lead to a running eCommerce business, that can bring good Return on Investment.

To venture into eCommerce, prospective business owners must first find a dependable firm to develop the central platform or the web portal. They can also hire technology experts for in-house development, but it brings along the cost of development and technology infrastructure. In the primary stages, many other operations, like collecting products from vendors and marketing are required. Hence, outsourcing the development of the platform becomes a profitable option. Businesses would only need to find a good eCommerce Development company.

Since, technology is a central aspect in eCommerce industry, adequate importance is given in web development for creating the web portal. This thrust in technology propelled a dynamic boost in IT sector. Especially, application development, web development and technologies like PHP has found their ways to massive popularity and importance in current business landscape. In fact, there is a competition among businesses to buy the best technology or to develop the best platform.

In eCommerce, the web portal, or the technology is at the center of all its operations. It is not only the interface of the business with consumers, but also the prime mechanism in which the business runs. The website serves multiple purposes all at the same time and it is that single touch point of all major interactions with consumers. Accessibility of services and abundance of features in the web portal is a secret mantra for success in eCommerce. Therefore, the imperatives of technology in this business is the central focus for enterprises and owners.

Best Affiliate Program

Today, making a personal website is as easy as going to the store and buying food. Free web hosting sites that provide you with ready-made templates and free storage are readily available on the web. If your website has a distinct content and can be considered a resource site then most likely you will have a consistent number of traffic and readers, with this your site can definitely earn money. If you have not heard of affiliate marketing, it is simply getting paid by a business if you send traffic or generate sales for their product or service based on your marketing effort.

There are thousands of affiliate programs accessible online that you can sign up for, thus it is important to determine the best affiliate program available. In an affiliate program you as the publisher come to an agreement with the merchant website as to how commissions are obtained, computed and given. In one of the set-up, publishers like you display links or adverts that connect prospective customers to the business or merchant site. If it is a Pay-per-Click contract whether or not your website visitor buys from the merchant or not you are still guaranteed a commission based alone that your readers have clicked on the link.

Other affiliate programs require a sale to be made for the affiliate site or your site to be paid, either way a variety of affiliate methods are provided by different affiliate programs. So, how do you find the best affiliate program that suits you?

1. It’s all about the money

To be completely blunt about it, the purpose you want to join an affiliate program is to earn money which is undeniably the goal. Since there are affiliate programs no matter where you look on the internet, the first basis would always be what percentage are you getting, or what’s in it for you. There are affiliate programs that might as well not pay you with how little they give to their affiliate sites, compared to established programs. One of the best affiliate programs in the industry is by Empower Network. They give up to 100% commission to their publishers. You can get from $25 to $4625 for each sale. With that, you definitely need to read the numbers.

2. Understand the Scheme

With affiliate programs there are 3 ways that earning would come about; Pay-per-click, Pay-per-Sale and Pay-per-Lead. You must understand how each works to choose an agreement that is best for your website. In Pay-per-Sale, when customers coming from your website buy from the merchant site you either get a percent from sale or a fixed commissions, while on Pay-per-Leads the business will pay you for each person that signs up with their information making them prospective buyers. Having the right knowledge and idea as to how each agreement works will save you a lot of hassle and misunderstandings in the future.

If you know the basics to finding the best affiliate programs on the web then you are pretty much ready to venture into this business. As much as possible find a program that is not too complicated and would give you enough training to fully equip you with things you need to know. Like Empower Network, they teach those who sign up with their program to understand how it works, build and run a business online and offline while living the life.

Top Affiliate Marketing Network Programs – 6 Easy Steps to Do!

What is the top benefit of an affiliate marketing network program? Unfortunately, many beginners are interested to make money fast, but they do not know what the typical starting point is. Indeed, the best starting point is to find a good affiliate marketing network program.

It is the optimal opportunity for each beginner who works on a limited budget and wants to make real money online.

Adding to this, it is the high time now to start your online home business as there is no need anymore to invest thousands of dollars. On the contrary, you can have your own business right now, if you can afford to pay your internet connection.

What is the #1 property for the best affiliate marketing network program?

In fact, it is highly recommended to find a business opportunity that gives you an amazing and high quality product to promote. The number of involved people in these opportunities is getting higher and higher, which tells us that there is real money there.

However, this should not mean that you can go and join any affiliate sales program available on the World Wide Web. This is really dangerous as you will consequently risk wasting your time and money.

So, how can you find the top affiliate programs?

Step 1: Check the provided marketing plan.

Why do not you look for an affiliate marketing plan that offers a high quality service? For instance, look for plans that are associated with different specialists in your business.

With this, you will be assured that you will be joining a standard online marketing program. Adding to this, the risk to be scammed is going to be minimized. And this will help you to save time and money.

Step 2: Check the market before you decide anything.

It is recommended to select a program that hits your target market in a profitable way. This will in turn ensure that there are more and more demands for the referrals you get.

In this manner, it is advisable to make necessary possible inquiries as well. There are indeed many discussions and forums that you can use to get an impression about what the most reputable program is.

Step 3: Check the provided affiliate marketing tools.

Do you know that network marketers need more than a product? They need also services and an honest guidance. That is why you should look for a marketing promotion, which highlights huge amount of resources and tools.

Honestly, not every program can offer you this added benefit and, therefore, you should search well. For instance, why do not you go for an opportunity that offers reputable affiliate marketing software?

Step 4: Check the earnings potential.

Look for affiliate networks that offer you residual income in the long run. In this context, I would not advise you to go for an opportunity that pays a commission less than 30%.

There are some plans that offer commissions even up to 50%. Hence, do not try wasting your time and efforts with those marketing plans that have no facility for rewarding your efforts.

Step 5: Check the number of minimum required sales.

It is advisable to know the sales target to be achieved before you can get a real commission. In fact, it is common that many programs do not pay you a commission of only $10. Rather, your earnings should meet a minimum limit.

In this manner, do not forget to ensure that you are able to attain these requirements with an affordable effort. This way, you will be able to earn money easily.

Step 6: Check their offered online courses.

You should go for an opportunity that offers you a feasible and good affiliate marketing course. In this context, prior to joining, some research work is a must. If possible, track the customers and members of this particular course.

This way, you can formulate a good indication about the credibility of that program. In addition, check online forums to see what others say about this course.

Finally, your future affiliate marketing network program must allow you to check your account’s status easily and quickly. In addition, check also whether the program has this feature available online so that you can check such things anywhere.

Ecommerce Marketing Plan

Concept of Service

The current work deals with marketing offer of e-commerce service. It highlights the essential steps of marketing of a brand-new firm offering services of website construction, design, programming, development, and promotion. The service should be provided exclusively online via the site of the company. Online business operations include ordering, agreement on requirements, elaboration of design, and providing constant customer support.

The service implementation process should include the following stages:

– Defining goals of the site. This may include either physical meeting or discussion of the product in question via Internet.

– Developing the website structure. This stage is aimed at flashing out technical aspects of the site. It should include definition of necessary technology, type and specifications of site navigation.

– Website design and built. Developing layout and graphics of the site. This may include elaborating the company’s genuine creative approach in developing the graphic looks of the order, or complying with the requirements presented by the customer as to general look of the project.

– Website programming and built. This stage depends on details of each specific project and definite requirements posed as to the quality and level of the site. Also, this process varies according to the kind of customer and destination of the site contemplated. All features of the site are subject to examination and test by both company’s specialist and customer.

– Technical release of the site. Once technical aspects of the project finished, the customer should be provided with free consultation along with further site marketing and promotion services, techniques, and practical advice.

– Ongoing site maintenance. This is the stage when the job of creating the customer’s site is finished. But the company guarantees keeping all its sites current in terms of graphics, technology, navigation and usability. After release of the site, the company continues working with the customer as to establishing a schedule for the website regular review and maintenance to meet clients’ requests, accommodate users’ feedbacks, incorporating new system updates and new technologies.

It is a fact that the idea of the internet-commerce of this type is not brand-new, and for a new company to enter the market and receive profit out of its business, it is necessary to invent some novel elements in the service offered. The innovative elements that this project contains compared to large variety of competitors functioning on IT e-commerce market are based on combination of cost leadership and differentiation generic strategies (according to M. Porter, [1]). Therefore, the project is launched in B2C format, though there can be differentiation of customers and hence differentiation of the level and variety of services offered to each individual customer, and the project is for-profit, small business case.

This new business is intended to compete with both large business providers of site development services and small business representatives dealing with this issue.

Another unique feature of the project is wide variety of services included in one business offer. This includes: web-design, redesign of existing site, possibility of working with many programming languages, site management, allocation in search engines, animation, free hosting offer, email registration, web mail and POP3 access, ftp access, tools for web statistics, domain name registration, other services like full life website consulting, flash animation creation, elaboration of graphic and logo design, e-commerce and shopping carts, site management, administering and maintenance, banner ads, marketing, engine position enhancing and promotions, search engine optimization, software testing and even online training.

Industry Overview

The industry of e-commerce is one of the fastest and most dynamically developing industries worldwide. Today it is quite difficult to accurately define the impact of the Internet on commerce in exact figures, but according to the estimates by 2000 there were about 260 million Internet users worldwide and by mid 2003 their number has grown more than twice and reached 580 millions. By 2005, their number is estimated to reach more than 770 million.

These figures show that the Internet has become very important and significant business medium through which buyers and sellers not only conduct transactions that were earlier conducted live, but carry out online-specific business buy-and-sell operations. Only three years ago, in the first three quarters of 2002, according to the figures of Department of Commerce [3], e-commerce transactions amounted to more than 20 billion dollars. It should be taken into account that those numbers are significantly lower than the amount of actual real transactions.

Today, e-commerce is booming. Market size of e-commerce has reached immense volumes. Moreover, this growth tends to accelerate. While in 2002 total volume of retail American e-commerce sales was fixed at $44 billion, one year later it increased to 56 billion. Then, in 2003, online sales made only 1.6 of total sales, providing the ground to suggest that there is very large growth potential. Online sales are predicted to rise to 2.9% by the year of 2007. Thus, Internet economy force became more integral part of the entire US economy than it has ever been. Research conducted by the Cisco Systems (available at [2]) shows that the Web is transforming the way people work and the revenue from Internet transactions annually grows by more than 50 percent.

Jupiter Research [4] reports that American B2B Internet commerce rates increased noticeably over the past 5 years and amount from $336 billion in 2000 to $ 6.3 trillion in 2005. Jupiter mentions five industries that have more than half of all buying and selling operations online. These are: aerospace and defense, chemicals, electronics, motor vehicle and parts, and computer and communications equipment and software. Among these industries, computer and communications equipment and software is leading with estimated number of online sales in this 2005 year reaching to $1 trillion.

That is very important for the current study since the project in question is to be launched in computer and communications industry. Therefore, proceeding from the trends mentioned in the industry of electronic commerce, one can assume that the direction of one’s business connected to online service and e-commerce, notwithstanding powerful competition, has all the chances to further develop and gain success since this market sector is subject to enhancement, development and transformation.

Since the number of Internet users is growing and the number of companies willing to be represented on the Web is increasing along with the number of companies launching online business, there is very high and further increasing demand in providing programming, design, site development and marketing services. Therefore, a new firm in the industry theoretically has solid opportunities to enter the market, whatever saturated it may be, and successfully develop. On the basis of abovementioned, the outline of relevant business target market gets clearly seen.

Target Market

The target market of the project is very vast one. It varies from individuals with the minimum requirements as to functionality, appearance and program possibilities of the site, to large companies with more solid and expensive orders. Since there are very different kinds of customers with various interests and needs, each requiring different approach and professional level of performance, they should be segmented into distinct groups. By segmenting the customers, the company increases its chances on success.

The customers were divided according to the level of the desired product complexity. After such criterion, three levels can be distinguished: those requiring basic site development; intermediate level, and sophisticated one. Basic level implies comparatively low cost of services and is fine for individual customers, non-professional companies specializing, for example, in online selling of a small range of products. According to its name, this solution anticipates limited functionality, simple design, and quick implementation of the order.

Second group of customers comprises those with intermediate level orders. Such sites should include…

Full version of Ecommerce International Marketing Plan is available here [http://www.personal-writer.com/ecommerce-marketing-plan]